Monday, August 7, 2017

It's good to be back home

The 6 week trip to Switzerland is finally over…And I am ready for a holiday…which, of course, is not going to happen any time soon. Actually, the next 12 to 18 months is going to be the most challenging and busiest time of my life!

Where do I start?

Firstly, we have two very exciting pieces of machinery coming in from Switzerland; soon to be packed and shipped to our workshop (the expected delivery time is around Christmas). I am not going to talk about specifics until the machinery is delivered and installed. However, let me just say that both of the watch part making machines are amazingly precise and amazingly complex and nothing like them has ever been imported into Australia…ever.

This is a huge undertaking which will require months - if not years - of training and practice. Quite frankly, we cannot even imagine what lies ahead, but we are ready to buckle up for an adventure of a lifetime.

Secondly, I have brought with me a sample mechanism for rebelde Mark 1. The case, dial and hands design will start this week and in 3 month’s time we should have the first computer-generated images of the new watch. There will be a number of custom-design movement components as well; and, most likely, a few of them will be manufactured in our workshop in Sydney. This itself is super cool. There is one more announcement about Mark 1 but I have to keep it secret for now. Trust me, you'll love it.

The third challenge is team building. We have received quite a few decent applicants for our engineering position and a couple for the watch apprentice position. Again, the next few weeks are going to be loaded with appointments and assessments. Finding the right people to join our team is our top priority which cannot wait.

The fourth project: Working even harder to source more quality pre-loved watches! This is an enormous challenge because quality stock is hard to find. However, my plan for this financial year is to offer 20% more watches than last year. More watches means more sales, more customer communication, invoicing and shipping, but we've been doing this for decades. We have the most trusted, loyal and supportive customers who love what we do and are happy to support us so it is only logical to try to offer more fine timepieces. When it comes to second-hand dealings, I am very proud of our unparalleled reputation which is a credit to all team members.

The fifth on this list, but really a top priority: To continue with the assembly of rebelde watches which are planned for 2017: rebelde fifty, rebelde pilots and control tower models in stainless steel. All of you who have placed an order while I was away: Thank you for your patience. Your watch will be ready to go in 3 weeks' time. A small curiosity...Since we started the rebelde project 3 years ago, 541 watches have been assembled and delivered. To my knowledge, as I type this, all 541 are in perfect working order! I proudly say, "There is no such thing as a broken rebelde". To this day, each and every watch is still 100% assembled and adjusted by myself. With all due respect to all my colleagues, when it comes to watchmaking and assembly, I only trust my own expertise; so no sub-contracting. In the rare case of non-performance, I have noone to blame but myself, which is how it should be. After all, if you wear a piece with my name on the dial, then you know who to blame or congratulate.

Another curiosity...all 541 watches were sold with ZERO advertising, except of course, for this mailing list. We don't go out telling watch enthusiasts how great rebelde is. The word of mouth and the recommendations of happy customers are more than sufficient to keep the brand going strong. We appreciate your support and if you haven't placed your order for a rebelde watch yet, then feel free to check out our website

With a starting price at $2,500 for a robust, reliable and fully repairable timepiece assembled in Australia, rebelde has virtually no competition in its market segment.

Sixth: Our small team remains committed to continue with our DAILY newsletter. For the past year we have hardly had a day without a newsletter. I don't know of any other business out there where each and every employee is more than happy to contribute, write, share and talk.  Our newsletter is our core activity and until the newsletter is out, we don't rest. We know you LOVE it and for thousands of subscribers, our daily newsletter is often the highlight of your daily mail. There are countless bloggers and watch forums out there but, unfortunately, most of the stuff is written by people who are simply hobbyists or others who recycle, copy and paste the same-old stuff. We strive to share our own views and talk about our own struggles, and do our own research. While the quality may vary from day to day, you can rest assured that our mail is always honest and authentic. And if you have ever prepared and sent just one piece of mail to your customers, then you KNOW how much time and effort such a newsletter takes.

The bottom line: the next 12 months will be a huge challenge but we are ready to rock and roll. If you wish to support us then remain subscribed, tell your friends about us, place an order for a rebelde watch and stay tuned for a range of fine pre-owned watches. You never know what may come up next!

Even if you do just one of the above this financial year, then our mission will be accomplished.

Happy collecting,


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